Waterstone Resorts Logo & Brand Identity Design

As the Creative Manager and Graphic Designer for Waterstone Resorts, I developed a comprehensive branding strategy that included the creation of the company’s logo and a wide range of collateral materials. This encompassed business cards, letterhead, envelopes, vehicle wraps, name tags, uniform polo shirts, company signage and more, ensuring a unified and professional visual identity across all touchpoints. The branding was designed to reflect the company’s diverse divisions—Vacation Rentals, Association Management, Real Estate, and Residential Leasing—and supported its growth from Northwest Florida into Southwest Florida. My work aimed to enhance brand recognition and convey the high standards and unique qualities of Waterstone Resorts, creating a strong, cohesive presence in a competitive market.